Masterclass Series
Designed to make more money for restaurant owners, give them more time and less stress.
Making Your Restaurant Lovable: The Power of Experience
Beyond great food, a truly successful restaurant creates emotional connections. Discover how intangible values like service, atmosphere, and personal touch set you apart.
THE TRAITORS SHOW THE WAY TO SERVICE GREATNESS
Service often outweighs food quality in customer satisfaction, yet hospitality standards remain low. The key to transformation lies in boosting staff confidence, self-esteem, and essential skills—unlocking their full potential through structured training.
Service Trumps Food Quality - And Always Has!
Great food brings customers in, but exceptional service keeps them coming back. Learn how prioritizing hospitality can set your restaurant apart.
Make Sustainability Part Of The Marketing Mix
True sustainability goes beyond words—it requires action, transparency, and measurable impact. From reducing waste to sourcing locally, small changes can drive cost savings and long-term success.
Staff Retention: Your Best Budget Strategy!
Improving staff retention can help offset the challenges posed by the Chancellor’s budget cuts.
Crafting Your Business Identity: Mission, Vision, and Values
Learn how a clear mission statement, a visionary outlook, and defined values can set your business apart. Discover how to make these core elements work for customer loyalty, employee engagement, and growth.
Unlocking Success Through Mystery Visits
Mystery visits provide valuable insights into your service standards, staff involvement, and overall customer experience. Learn how to set up, implement, and use feedback to drive improvement and reward your team.
Using Quantitative Research to Measure Satisfaction
Learn how to gather valuable customer feedback through simple, effective surveys. By measuring satisfaction with clear scores, you can identify areas for improvement and enhance guest experiences.
Using Quantitative Research to Measure Satisfaction
Short, one hour, focus groups with regular guests provide valuable feedback and gives you the opportunity to brainstorm new ideas to bring in more business.
Introduction
I’m sharing key lessons from my 40 years in the hospitality industry. This masterclass will explore market research, cost management, and marketing strategies to help you boost sales and profits.